Over 145 THOUSAND IMPRESSIONS and 650 THOUSAND VIEWS on Instagram with almost 10 THOUSAND VIEWS on TikTok.

External, not associated with Rizzi & Rizzi, case study intended to provide expected performance. Penny partnered with Royale to raise awareness and prove Royale's mission that all four-legged creatures deserve to experience companionship. To do this, Penny utilized her platform to curate an environment to promote local animal shelter initiatives through Royale's continuing campaign. Her rescue dog, Frankie, was also able to contribute to the campaign.



5 posts total. 10 stories total: Over 650k views. Over 140k reach.


1 post total: Over 9.5k views. Over 1k likes.


Although the campaign is ongoing, Penny's partnership with Royale has seen high impression rates with her audience which will benefit the brand.