Partner company: Instagram
Date: June 11, 2022
Mike Rizzi’s “Show Your Pride” Instagram Filter
Approximately 292,100 TOTAL IMPRESSIONS in one month span through innovative filter on Instagram.
Mike decided to create an Instagram filter that was set to be released during Pride Month. By utilizing his profile, Michael sought to create a filter that was subtle but inclusive to all members of the LGBTQ+ community. He encouraged people to use it to embrace their inner and outer persona.
Results
292.1K: Impressions
38.1K: Opens
8.3K: Captures