National Watermelon Promotion Board
Approximately 580,000 TOTAL VIEWS on TikTok alone
Mike collaborated with the Watermelon Board to showcase the different methods of using watermelon through cooking. With this partnership, the Watermelon Board and Mike were hoping to increase people's appreciation for the fruit's versatility by utilizing Mike's large audience and original, creative content.
Likes : 14k+
Accounts reached: 40k+