National Watermelon Promotion Board

Approximately 580,000 TOTAL VIEWS on TikTok alone

Mike collaborated with the Watermelon Board to showcase the different methods of using watermelon through cooking. With this partnership, the Watermelon Board and Mike were hoping to increase people's appreciation for the fruit's versatility by utilizing Mike's large audience and original, creative content.

Results

TikTok

Views: 580,000+

Likes : 14k+

Instagram

Views: 42k+

Accounts reached: 40k+

@michael.rizzi

#ad Have you ever tried grilled watermelon? 🍉🔥 So sweet, spicy, & savoury! More recipes at watermelon.org @watermelonboard

♬ original sound – Michael Rizzi

Featured Talent

Mike Rizzi

https://www.instagram.com/p/CgKsPb9pzXA/?hl=en

Conclusion

With accumulated high views, Mike was able to showcase a different variation of watermelon to his audience with creative and realistic sponsored posts.