MINI Canada

Approximately 202,000 TOTAL VIEWS AND IMPRESSIONS on Instagram.

Michael and Chris were able to collaborate with Mini Cooper Canada to increase awareness of LGBTQ+-friendly spots around downtown Toronto during Pride Month. By executing this campaign, Mini Cooper is hoping to increase their audience and stabilize their inclusivity in the LGBTQ+ community. The Mini Guide to Pride includes six LGBTQ+-owned businesses equipped with descriptions and pictures. There is also an interactive map filled with other businesses known to the LGBTQ+ community.



18 Stories total: Over 62,000 views.

2 Posts total: Over 123,000 people reached.

1 Reel total: Over 17,200 views.


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A post shared by MICHAEL RIZZI (@mikerizzi)

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With a highly engaged audience, Mike and Chris were able to successfully inform Mini Cooper's and their audience about popular LGBTQ+ businesses during Pride Month.