Partner company: Mini Cooper Canada
Date: June 16, 2022
MINI Canada
Approximately 202,000 TOTAL VIEWS AND IMPRESSIONS on Instagram.
Michael and Chris were able to collaborate with Mini Cooper Canada to increase awareness of LGBTQ+-friendly spots around downtown Toronto during Pride Month. By executing this campaign, Mini Cooper is hoping to increase their audience and stabilize their inclusivity in the LGBTQ+ community. The Mini Guide to Pride includes six LGBTQ+-owned businesses equipped with descriptions and pictures. There is also an interactive map filled with other businesses known to the LGBTQ+ community.
Results
18 Stories total: Over 62,000 views.
2 Posts total: Over 123,000 people reached.
1 Reel total: Over 17,200 views.